Official Rolex History

wilsdorf

The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. He began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable. Check out the entire history of this remarkable brand on Rolex.com.

Baselworld 2014 Rolex News

GMT Master Pepsi

The new Rolex Oyster Perpetual GMT-Master II is a world first. Revealed at Baselworld 2014, it is equipped with a two-tone Cerachrom bezel insert in red and blue. It combines the best of Rolex innovation with the iconic aesthetics of the original 1955 GMT-Master model. The Oyster Perpetual GMT-Master II is renowned as the watch for long‑haul travellers.

Milgauss

The new Rolex Oyster Perpetual Milgauss, revealed at Baselworld 2014, features unique and symbolic aesthetics. This new model’s blue dial takes on a powerfully attractive magnetic hue when seen through the green sapphire crystal.

Cosmograph Daytona

The new Rolex Oyster Perpetual Cosmograph Daytona, revealed at Baselworld 2014, is a jeweled version of the original Cosmograph Daytona, combining the nobility of 950 platinum with the radiance of purest-quality diamonds.

Seadweller

The new Rolex Oyster Perpetual Sea-Dweller 4000 brings a legend of professional diving back to life. Revealed at Baselworld 2014, this 40 mm-diameter technical model, waterproof to a depth of 1,220 metres (4,000 feet), features all the latest Rolex standards of innovation while remaining faithful to the original aesthetics of this iconic diver’s watch.

Skydweller

The new Rolex Oyster Perpetual Sky-Dweller, revealed at Baselworld 2014, comes in three new versions in yellow, white and Everose gold with exclusive new dials and combinations of bracelets and leather straps.

Datejust Pearlmaster

The new Rolex Oyster Perpetual Datejust Pearlmaster 34 is an exquisite jewelry watchmaking masterpiece, available in yellow, white or Everose gold with unique gem-set bezels and diamond-paved dials.

Cellini Dual Time

The new Rolex Cellini Dual Time, revealed at Baselworld 2014, grants its wearers the gift of temporal ubiquity. With a quick glance at the dial, they are simultaneously aware of the time here and the time elsewhere.

Cellini Time

The new Rolex Cellini Time, revealed at Baselworld 2014, is the quintessential expression of a watchmaking classic, the guardian of hours, minutes and seconds. The Cellini Time captures nothing but the magic of the moment.

Cellini Date

The new Rolex Cellini Date, revealed at Baselworld 2014, adds another function to the indication of hours, minutes and seconds. This new model features a date display imbued with elegance, tradition and poetry.

Official Rolex Featured Articles

Rolex and golf

Rolex and golf

Rolex and yachting

Rolex and yachting

Rolex and motor sports

Rolex and motor sports

Rolex and exploration

Rolex and exploration

Rolex and the arts

Rolex and the arts

Rolex and motor sports

Rolex and motor sports

Mentor & Protege, Dance

Mentor & Protege, Dance

Rolex and equestrianism

Rolex and equestrianism

Rolex and tennis

Rolex and tennis

The contents of this page have been taken from the official Rolex website.
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