Rolex and National Geographic 125th Partnership








“With its shared Passion for Exploration, Rolex is delighted to partner with National Geographic on its 125th anniversary initiative. For decades, Rolex has supported ‘pioneers of exploration, from the tallest mountain to the deepest ocean trench‘, and we look forward to being there, wherever man dares to venture next,” said Arnaud Boetsch, communications & image manager of Rolex SA.


Time to Explore @ Rolex website:


Now online, Rolex & National Geographic banner: “Time to Explorer”


Keeping updated, I made it a habit of scanning Google frequently on search words like; “Rolex & Passion”. This morning yet another wonderful passionated Rolex announcement came up, published December 12th by pressroom of National Geographic. As you can imagine, this great move history & heritage wise of Rolex has logically my full interest. I love to see it happen! Once I had read the  ‘125th explorational anniversary’  both NG & Rolex announced, I got even more enthusiastic about their “WHY WE EXPLORE” partnership by the Rolex banner @ National Geographic with their greatest icons of Exploration, from Deepest to Highest! 😉

Time to Explore..


“The higher we climb, the more we overcome”..


“A Rolex watch was on the wrist of Sir Edmund Hillary and Tenzing Norgay when they first conquered Everest in 1953″…


3 x original Sir Edmund Hillary ‘Explorer’, all presented by Rolex Geneva.. The middle one, the Hillary Rolex Bosecks, is now on display at  NZ Auckland Museum.


Sir Edmunds Rolex Explorer II…


The deeper we dive, the more we discover…



The further we go, the more we understand…




The higher we climb, the more we overcome… Great historical Hillary Explorer II..


Tenzing’s Rolex – “Presented to: Sherpa Tensing Norkay, by the Rolex Watch Company, as a memento of the Swiss expedition to Mount Everest”

Case back Tenzing Rolex


Rolex golden Datejust on Tenzings Everest log booklet



The closer we look, the more we see…



The Stories: Because it’s there…


Explorer II – Ref.1655 – 3 x Orange Hands from the Sir Edmund Hillary & Tenzing Norgay & Heinrich Harrer …


Inspiring text we also see on Rolex homepage:

“Watches of Achievers, served as tools and whose functions went far beyond simply telling the time”..



You find the official Press Release over here & the link to website their special NG Special Celebrating 125th Anniversary you find here!

In a publishing first for National Geographic magazine, each copy of the January 2013 issue will feature five covers highlighting the Society’s 125thanniversary theme, “A New Age of Exploration.” The multiple covers will be included in the worldwide English-language edition and in 12 local-language editions and are exclusively supported by Rolex. These editions are read by more than 50 million people around the globe.

The January covers highlight the superlatives of exploration — farthest, wildest, smallest, highest and deepest. The top cover spotlights the farthest reaches of space travel as it looks at “Why We Explore.” The four additional covers profile other ways exploration is being pushed to the limits: The Wildest focuses on saving Ecuador’s pristine rain forest; the Smallest looks at the invisible world of microbes; the Highest features mountaineer Cory Richards; and the Deepest highlights filmmaker James Cameron’s solo dive to the Mariana Trench.


The “New Age of Exploration” theme will be marked Society-wide throughout 2013, including the National Geographic Channels, website, books, magazines, video and live events. The yearlong initiative has been made possible through a 125th anniversary partnership with Rolex.



National Geographic Channels will premiere a 125th anniversary special, “A New Age of Exploration: National Geographic at 125,” on Friday, Jan. 11, in the United States and globally throughout the month. The program profiles the new superheroes of exploration — amazing people who are forging new ground as they square off against the latest frontiers. National Geographic Channels will dedicate more than 125 hours of programming to the theme of exploration throughout the year in its “Explorer Top 125” programming event.

A dynamic online hub at will include special features such as an interactive exploration timeline, videos, interviews and photo galleries updated regularly during the Society’s 12-month focus on the future of exploration.

On June 13, 2013, the 125th anniversary will be celebrated at a “National Geographic Evening of Exploration” gala, where the Society’s top medals and honors will be awarded to explorers and other recipients. All proceeds from the gala will go to National Geographic’s Fund for Exploration.

“For 125 years, National Geographic has been at the forefront of discovery, driven by a passion and purpose to explore and illuminate the world. And there is so much more to know to help us reimagine not only our world but our place in it,” said Claudia Malley, executive vice president and worldwide publisher, National Geographic Global Media. “I can think of no better partner than Rolex, which is at the forefront of innovation and exploration, to join us in this quest.”

“With its shared passion for exploration, Rolex is delighted to partner with National Geographic on its 125th anniversary initiative. For decades, Rolex has supported pioneers of exploration, from the tallest mountain to the deepest ocean trench, and we look forward to being there, wherever man dares to venture next,” said Arnaud Boetsch, communications & image manager of Rolex SA.

Official website:

About Rolex

Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its OYSTER watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the OYSTER, the first waterproof wristwatch, launched in 1926, and the PERPETUAL rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.

Rolex Origins;  Mercedes Gleitze, Oyster DatejustHillary & TenzingHans WilfsdorfCertified Chronometer Manufacture Rolex.


About the National Geographic Society

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, expeditions, interactive media and merchandise. National Geographic magazine, the Society’s official journal, is read by more than 60 million people each month. The National Geographic Channel reaches 440 million households in 171 countries in 38 languages. National Geographic Digital Media receives more than 20 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, Facebook: