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New Rolex Strategy of Branding Manager Daniel Gaujac

New Rolex Strategy of Branding Manager Daniel Gaujac ” Mission: Relaunch the ROLEX Brand and Business after the departure of historical CEO Patrick Heiniger, at a time of double digits sales decrease.” Double digits sales decrease after Patrick Heingers departure !! What a mess it must have been!! Now I understand why it took so long to show […]

Rolex and Google Goggles

Rolex and Google Goggles The new Google App is so cool, that i’m amazed by it’s possibilities. Instead of typing your search, you just speak loud and it’s recognizes it in all languages automatically shows you the relevant links you could inform yourself. Now the reason why I post this is because of Google Goggles, with this […]

Christies Important Watch May 2012 Auction Catalogue

Christies Important Watch May 2012 Auction Catalogue   The May 14th Christie’s Catalogue of their Important Watch auction is just online, thanks for the tip Aurel! You can check out out directly on Christie’s website: http://www.christies.com/eCatalogues/index.aspx?id=AC3AD3944E38961D852579870057F3A1 Some of the highlights i’ve already examined up close you can find in a earlier RPR of my visit at Christie’s […]

Vintage Rolex is Booming Trendy in Asia

Vintage Rolex is Booming Trendy in Asia Overwelmend of the impressions of my latest Asia trip, I can tell you that vintage Rolex is booming and very populair with trendy asians that like to personalise their own style. What better you can do by buying yourself a vintage Rolex, mostly unique in it’s look, different from […]

Exploring the World with Rolex by Europa Star Magazine

Exploring the World with Rolex by Europa Star Magazine -> http://www.europastar.com/magazine/features/1004084678-exploring-the-world-with-rolex.htmlEuropa Star WorldWatchWeb, 7 March 2012, Paul O’Neil The visionary founder of Rolex, Hans Wilsdorf, was an early pioneer in watch marketing. Barely had he succeeded in producing the world’s first water-resistant wristwatch in 1926, which with his inimitable knack for a catchy name he baptised the “Oyster”, […]

The Hillary Tenzing Rolex Edition Article

The Hillary Tenzing Rolex Edition Article Many thanks to my great friend Eric Ku ( http://www.10pastten.com ) for the cool write up about the historic Hillary & Tenzing Rolex and the exclusive tribute by the 2 ultimate explorers families and Rolex ambassadors pur sang with their limited Hillary Tenzing Edition wooden Expedition Crate including 3 “Heritated” Rolex Explorer […]

Dutch Judo king Pierre Zenden and his vintage Daytona

Dutch Judo king Pierre Zenden and his vintage Daytona I just getting back home after yet another very inspiring trip to Singapore and Hong Kong I will report to you later, I meet up with dutch Judo champion Pierre Zenden, also living in Maastricht, NL being a legend in his field and father of successful […]

Is this the New Steel Daytona Ref 216263 and 216265?

Is this the New Steel Daytona Ref 216263 and 216265? Next year 2013 is the 50 years birthday of the mythical Rolex Daytona, first model introduced in 1963 and for some reason i’ll explain later in this report, I already have the pictures 😉 So here it is, the long awaited and slightly bigger maxi […]

Jim Cameron is the first person in history to solo dive to the deepest place on Earth, a record to 35,756ft /10,898m with Rolex DeepSea Challenger !

Jim Cameron is the first person in history to solo dive to the deepest place on Earth, a record to 35,756ft /10,898m with Rolex DeepSea Challenger ! As of 5:52 p.m. ET (7:52 a.m. on Monday, local time), James Cameron has arrived at the Mariana Trench‘s Challenger Deep, members of the National Geographic expedition have confirmed. His depth on […]

The New 51 mm Rolex “DeepSea Challenge” Super Submariner of James Cameron Waterproof to 12.000 meter!!..

UPDATE:  JimCameron is the first person in history to solo dive to the deepest place on Earth, a record 35,756ft/10,898m. “Just arrived at the ocean’s deepest pt. Hitting bottom never felt so good. Can’t wait to share what I’m seeing w/ you” Well done, biggest respect James!! DeepSea Challenge 2012 Display.. DeepSea Special 1960 Rolex display.. James […]

The New “Experimental” 45 mm special Rolex “Deep Sea Challenger”, 12 km Waterproof Deepest ‘James Cameron Challenger Deep’ Dive – How it could look… ;-)

The ULTIMATE Rolex Submariner Deep Sea Special, Number 01 !! And imho the one that should be displayed on rolex.com , historically correct must have. Would die to own it and wear it on a Nato! 😉 ” Timepieces such as the Rolex Deep Sea and the state-of-the-art, experimental Rolex DEEPSEA CHALLENGE, carried by James Cameron’s […]

Rolex will attach 2 New Deep Sea Specials on the Submariner of James Cameron 52 years after Piccard and Walsh Historic Deepest Dive-7 Miles Down at Challenger Deep

Update on my previous RPR: http://rolexpassionreport.com/3515/new-age-of-exploring-national-geographic-explorer-james-cameron-embarks-on-a-dive-to-the-deepest-point-rolex-challenger-deepsea/ Rolex is more then active in James Cameron’s deepest dive as 2 special modified Rolex DeepSea models will be attached on the outside of James Cameron’s Submariner. I really wonder how this new Rolex Über Sub will look!! Does it have the same ‘sphere’ shaped crystal as the 1960 below Deep […]

The importance of Vintage vs Classic Design in modern Watchmaking

I noticed again  – Basel World 2012 ( after SIHH news ; http://rolexpassionreport.com/1652/vintage-isnt-trend-anymore-panerai-and-iwc-2012-news/) that the whole watch industrie is using vintage look and classic design to please the modern watch consumer. As we already have seen in Geneva with Panerai & IWC for instance, vintage design has become VERY important for the so important identity for […]

Live from Basel World 2012 – New Rolex Sky Dweller and Submariner

Live from Basel World – New Rolex Sky Dweller, Submariner + Tudor Heritage Black Bay, Pelagos and Patek Philippe 2012 Collection.. I just arrive in sunny Basel for the yearly watch news of Rolex, Tudor, Patek Philippe, Omega, Tag Heuer,  Breitling, Chopard, Breguet, Corum, Hublot, Longines, Ullyse Nardin, Zenith etc, etc. Over all it looks like Rolex […]

History of the Rolex Deep Sea Special and my Rolex Legend Lt. Don Walsh meeting in Geneva & his lecture in Nyon at the Museum du Leman

Don Walsh (born 2 November 1931) is an American oceanographer, explorer and marine policy specialist. He and Jacques Piccard were aboard the bathyscaphe Trieste when it made a record maximum descent into the Mariana Trench on 23 January 1960, the deepest point of the world’s ocean. The depth was measured at 35,813 feet (10,916 m). […]

New age of Exploring – National Geographic Explorer James Cameron embarks on a dive to the deepest point.@ Rolex Challenger DeepSea

New age of Exploring – National Geographic Explorer james Cameron embarks  on a dive to the deepest point. @ Rolex Challenger Deep-Sea. Check it out online now at the freshly launched website: http://deepseachallenge.com/ At Challenger Deep, the trench plummets 6.8 miles (11 kilometers) down—if Mount Everest were dropped here, its summit would be more than a mile (1.6 kilometers) […]

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